Philippe Krief is appointed CEO of the Alpine brand
- From 20 July 2023, Philippe Krief succeeds Laurent Rossi as CEO of the Alpine brand. He will continue to carry out his duties as Vice President of Engineering and Product Performance for the brand, pending the arrival of his successor. As a member of the Renault Group Leadership Team, he reports to Luca de Meo, CEO of Renault Group.
- Laurent Rossi will now focus on special projects linked to the transformation of the Group.
20 July 2023 17:45
Boulogne-Billancourt - July, 20th 2023.
"I would like to thank Laurent for his unwavering commitment over the last two years at the helm of Alpine. Laurent has set out a clear and ambitious strategy for the brand. He has put Alpine in the best possible position to achieve its long-term goals. Alpine is now ready to enter a new phase of its development and to become a brand of the future. Philippe combines a long industry experience, great technical knowledge with the leadership qualities that are key to the success of our project, including the launch of the brand's new vehicles starting next year. I fully trust Philippe and his team to take Alpine to new heights.” says Luca de Meo, Renault Group CEO.
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Graduate of the Ecole Nationale Supérieure de Techniques Avancées, Philippe Krief has worked for Michelin and the Fiat Group. After these experiences, he continued his career at Ferrari and then Maserati, as Vehicle Department Director and Technical Director of the Alfa Romeo brand respectively. Back at Ferrari in June 2016, Philippe Krief became Director of Engineering. He was appointed VP of Engineering and Product Performance for the Alpine brand on 21 February 2023.
Founded in 1955 by Jean Rédélé, Alpine has asserted itself over the years with its French-style sports cars. In 2018, the brand presented the new A110, a sports car that is true to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. In 2021, the Alpine Business Unit was created, to become the dedicated brand for the innovative, authentic and exclusive sports cars of the Renault Group, benefiting from the heritage and know-how of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams.
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Founded in 1955 by Jean Rédélé, Alpine has asserted itself over the years with its French-style sports cars. In 2018, the brand presented the new A110, a sports car that is true to Alpine’s timeless principles of compactness, lightness, agility and driving pleasure. In 2021, the Alpine Business Unit was created, to become the dedicated brand for the innovative, authentic and exclusive sports cars of the Renault Group, benefiting from the heritage and know-how of its historic Dieppe factory and the engineering expertise of the Alpine Racing and Alpine Cars teams.
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