Renault adapts its marketing strategy to the economic environment

To support an unparalleled product plan in the history of the Renault Group, Renault’s Marketing Division has set ambitious targets. To achieve them, Marketing has mobilized the right resources, which are already paying off and delivering convincing results. In order to adapt to the economic environment in 2009, Marketing is enhancing Renault’s visibility to digital audiences and is launching two new web-based interfaces: Renaultshop and Renault TV.

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